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| Efficient Frontier Tech India Pvt Ltd |
| http://www.efrontier.com |
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| Address: | 311, Manikam Ave,
Alwarpet
Chennai - 600018
Tamil Nādu |
| Contact: | Kamalahasan |
| Email: |  |
Company description:
Efficient Frontier™ is the leading provider of paid search engine marketing (SEM) solutions. By combining technology based on Wall Street analytics with expert client services, Efficient Frontier reduces the complexity inherent in search engine marketing, and enables customers to realize an average increase in ROI of 30 – 50 %.
Marketers must treat the management of their campaigns as an investment, so it is crucial to manage asset allocation and maximize the conversion of keywords into revenue. Using patent-pending technology, Efficient Frontier models the expected return on all variations of keyword bids and automatically selects the optimal mix to create a reliable and consistent higher rate of return. This portfolio approach differs from alternative approaches to keyword bid management that make cost and placement decisions on a keyword-by-keyword basis instead of considering how various tradeoffs might improve overall ROI. Efficient Frontier offers a highly scalable and robust solution that links business needs with search spend and enables companies to achieve their search marketing goals.
With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords, across search engines including Google and Yahoo Search Marketing, based on business objectives and marketing budgets. Today, Efficient Frontier manages more than $250 million in annual PPC spend under management, counts 70 of the top 500 search advertisers as clients and manages over 20 million keywords. Efficient Frontier provides solutions for enterprise advertisers, mid-tier advertisers, and agencies and resellers. Headquartered in Mountain View, Calif., with European headquarters in London, England, Efficient Frontier is a privately held company that has been in business for more than 3 years with funding from Redpoint Ventures and Cambrian Ventures.
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